Text Messaging Privacy & Consent
Effective July 7, 2026
This notice describes how The McKnight Team ("we," "us") collects and uses information in our text messaging (SMS/MMS) program. It supplements the Primary Residential Mortgage, Inc. (PRMI) Privacy Policy — this site's primary privacy policy, which governs information you provide as part of a loan inquiry or application.
Information we collect
When you contact us through this website, we collect the information you choose to provide — typically your name, email address, phone number, and details about your home financing goals. We also collect standard website analytics (pages visited, approximate location, device type) as described in our cookie notice.
How we use your information
- To respond to your inquiries and provide the services you request;
- To communicate with you about your loan inquiry, pre-qualification, or application;
- To operate, secure, and improve this website.
Text messaging (SMS/MMS)
By providing your mobile phone number to us — on this website, during a loan inquiry or application, or in conversation with our team — you consent to receive informational and customer-care text messages from The McKnight Team related to your inquiry or loan, such as application status updates, document requests, and appointment scheduling. Consent to receive text messages is not a condition of obtaining any service. Message frequency varies. Message and data rates may apply.
You can opt out at any time by replying STOP to any message. Reply HELP for assistance, or contact us through this website.
We do not share, sell, rent, or trade your mobile phone number, text messaging opt-in consent, or text message content with third parties or affiliates for their marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third party, except as required to deliver messages through our SMS service providers or as required by law.
Sharing of information
We share information only with service providers who help us operate this website and communicate with you (for example, our CRM and messaging providers), with PRMI in connection with your loan inquiry or application, and as required by law. We do not sell your personal information.
Contact
Questions about this policy? Reach out through our contact page.
For PRMI corporate disclosures, see the PRMI Privacy Policy, Terms of Use, and TCPA Disclaimer.
